I posted this photo on the TT Patton Facebook page yesterday with a post that read: “Placed five orders for custom holiday cards this week. Of course so soon….it takes time to create all this fabulousness!”
I received a private message from a fan stating “fabulousness is not a word”. Really? I made it up. But just in case you want to know what I was thinking as I was making it up…here you go.
It starts from the root fabulous. You know, cool, outstanding, breathtaking, superb, marvelous, etc. But I needed it to sound better, bigger, cooler than just fabulous. Plus fabulous is so overused. So I added “ness”. I’m sure I’m not the first and I won’t be the last. It’s for fun. It’s to entertain. I mean really, this blog is purely “passions of a stationery shop owner.”
The real message in the photo is TT Patton has some of the best vendors in stationery design. These creative directors can cook up some very fun, serious, flamboyant, conservative and whimsical designs just to name a few. But creating all this “FABULOUSNESS” takes time. So I urge you to start planning for your holiday party invitations, holiday greeting cards, …well, ….now!
If you want to start a conversation this time of the year when you walk into a stationery shop, ask this question, “Do people still send holiday cards in the mail when they can send them online?” Arrgh! That’s like going to the dentist asking do people still get their teeth cleaned when there are electronic toothbrushes. Or do people still bake cookies when they can buy them in the grocery store. Or better yet, why cook at all in your own kitchen when there’s probably a restaurant for every food you can imagine.
In the past week or so, over 3500 holiday cards were picked up from TT Patton for mailing; some for business, some for family and friends. For some, it’s the only time of the year they send cards through the mail. In the digital era, it can be hard to get noticed or recognized. But studies have shown people open handwritten envelopes before any other mail they receive. I’ve repeated this study in my home and it’s true!
So in these busy times, take a moment to order or pick up some holiday greeting cards, dig out your address book and spend some quiet time connecting with family and friends. And if you’re lucky, you might be one of those 3500 special families to receive a beautiful holiday card from TT Patton.
I like this little news magazine called Open Forum by American Express because it’s written just for small businesses. A recent article titled Shopping Local Can Save Us All focused on how local businesses can help communities. In the latter part of the article the author challenges Charles Matthews, a professor for Entrepreneurship at the University of Cincinnati, on the value of customer service that small businesses claim. And specifically is customer service a reason to pay more.
“Matthews is quick to answer. “It’s never a question of why spend more, it’s a matter of why you are spending at all”.
During the holidays, many businesses send greeting cards to their clients. So when they ask how much they should spend, I now reply, what’s your client worth? Really. Why are you spending at all? What impression do you want to make?
Custom greeting cards can range from $200 to more than $1000 for 100. But that’s about $2 to $10 per card. Do you think your client is worth $10?